Reference

Platform Guide

Do's, don'ts, hard limits, and the "why it works" logic for every platform used in your reports.

📧 Email Marketing

Best for: Direct communication, nurturing, retention
🎯 Matches: Newsletter, Lead Generation, Drip Campaigns
✅ Do
  • Send 1-2x per week
  • Write specific, personalized subject lines
  • Deliver clear value in every send
  • Use one clear call-to-action
  • Segment your list
❌ Don't
  • Send too frequently
  • Write vague or clickbait subject lines
  • Send only promotional content
  • Skip mobile optimization
  • Buy or scrape email lists
Limits: Typical open rate 20-30%, click-through 2-5%. Best send windows: Tue-Thu, 10am-2pm.
Why it works: The only channel you fully own — no algorithm can take your list away, and it consistently returns the highest ROI per dollar spent.

🔍 Google Search (SEO)

Best for: Organic traffic, authority building, long-term visibility
🎯 Matches: SEO Content Hub, Case Study, Educational Series
✅ Do
  • Write original, in-depth content (1,500+ words)
  • Use a clean H1/H2/H3 structure
  • Optimize meta titles and descriptions
  • Build internal and external backlinks
  • Submit your sitemap to Search Console
❌ Don't
  • Keyword-stuff (keep density under ~2%)
  • Duplicate content across pages
  • Ignore page speed (aim under 3s load)
  • Hide content behind a paywall
  • Use cloaking or deceptive redirects
Limits: New pages typically take 4-8 weeks to fully index. Crawl budgets vary by domain authority.
Why it works: The single highest-intent traffic source available; rankings compound and keep paying off long after publication.

📸 Instagram

Best for: Visual storytelling, community building, brand awareness
🎯 Matches: UGC, Behind-the-Scenes, Visual Journal, Challenge
✅ Do
  • Post 3-5x per week
  • Use 5-10 relevant hashtags
  • Reply to comments within 1 hour
  • Use Stories daily for behind-the-scenes
  • Publish Reels for extra reach
❌ Don't
  • Post low-resolution images
  • Reuse the same hashtags every time
  • Leave DMs unanswered for 24h+
  • Post only sales content
  • Ignore your analytics
Limits: Max ~10 hashtags per post. Stories last 24 hours. Reels run up to 90 seconds.
Why it works: Visual-first platform with strong engagement rates; the Reels algorithm can hand a small account organic reach far beyond its follower count.

💼 LinkedIn

Best for: B2B marketing, authority building, professional networking
🎯 Matches: Case Study, Educational Series, Newsletter
✅ Do
  • Post 2-3x per week
  • Share long-form insight, not just links
  • Reply to comments thoughtfully
  • Use LinkedIn Live for events
  • Engage inside relevant groups
❌ Don't
  • Post only job openings
  • Ignore comments on your posts
  • Share low-value or purely promotional content
  • Overuse engagement-bait phrasing
  • Ignore analytics
Limits: Posts are capped around 3,000 characters. The algorithm favors dwell time on professional topics.
Why it works: The default network for B2B decision-makers — ideal for authority-building and long sales cycles.

🎵 TikTok

Best for: Viral reach, younger audiences, short-form entertainment
🎯 Matches: Clipping, Challenge, UGC, Behind-the-Tracks
✅ Do
  • Post 1-3x per day
  • Use trending sounds and effects early
  • Hook viewers in the first 3 seconds
  • Reply to comments quickly
  • Use 3-5 relevant hashtags
❌ Don't
  • Post low-quality or over-produced video
  • Ignore what's currently trending
  • Skip captions
  • Repost the same content repeatedly
  • Post without a hook
Limits: Videos up to ~3 minutes. Ranking favors total watch time and completion rate.
Why it works: A discovery-first algorithm: it can put a brand-new account in front of millions with zero existing following.

▶️ YouTube

Best for: Long-form content, SEO, authority building
🎯 Matches: Educational Series, Scene Breakdown, SEO Content Hub
✅ Do
  • Publish videos 10+ minutes when the topic supports it
  • Optimize titles, tags and descriptions
  • Use chapters and timestamps
  • Design custom thumbnails
  • Reply to comments
❌ Don't
  • Ship poor audio quality
  • Skip end screens and cards
  • Post on an inconsistent schedule
  • Bury the call-to-action
  • Ignore YouTube SEO basics
Limits: Videos up to 12 hours long. Ranking favors watch time and click-through rate.
Why it works: The world's #2 search engine — a single well-optimized video can drive traffic for years.